As a branding and design consultancy, our purpose at CoLLECT is to create better lives… for our clients, their teams, their market and their communities. We are firm believers that understanding your why is important to connecting with your target market, but even more critical is having clarity on who you need your brand story to connect with in order to improve your market engagement to increase sales.
Your brand is not something tangible… it’s a feeling. It’s what people say about you and your business when you’re not in the room. Branding is everything that people come into contact with from a sensory point of view. When developing a new brand strategy, we don’t only consider the user experience from the outside, but from the inside too. Giving as many voices as possible within an organisation the opportunity to be heard goes a long way towards ensuring buy in when a new brand identity, purpose, vision and mission is revealed, and we can help you with that. The long-term effect of approaching brand strategy in this way is improved corporate culture, trust and a consistent, positive client experience, which can only mean good things for your bottom line.
For this reason, CoLLECT is on a mission to encourage leaders to put people and brand at the heart of their business and at the core of their strategy, so that they too can create better lives. All of our branding and design projects are carried out with this purpose in mind.
Design without strategy is just decoration, and as problem solvers, we use our Brand Discovery Workshops to establish the correct approach to deliver what our client really needs for the growth of their business. Many of these solutions may not be design-related, but every solution is human-centred and our Design Thinking approach combined with a strong sense of empathy and intuition is how we provide a whole of business pathway to the elevation of your brand perception for growth, and we'd love to collaborate with you.
With a background in fine art, packaging design and journalism, through CoLLECT I am able to combine my passions for people, illustration, storytelling, writing and beautiful wine. I have a keen eye for detail and a strong sense of empathy, which is essential for effective design strategy and brand development.
I love listening to our clients' stories and prefer to collaborate with them rather than dictate to them. I know they're not there to hear how clever I am. They are there to be heard, and my role is to ask the the right questions to fully understand their brand story, so that my dynamic team and I can visually communicate it to their target market in a way that elevates their brand perception and improves their business performance.
We look forward to getting to know more about you.
Nina Chalmers | Creative Director & Brand Architect