The branding for Stockman’s Ridge Wines, was inspired by the story of a young mountain horseman, riding out in the high-altitude region of New South Wales. The client approached us to carry out an evolution of their brand. Our solution included the customised illustration of the rider to capture the wild spirit of the horse and the unspoilt, rich terroir in which the vineyards are grown. A sophisticated colour palette was established the identity, with the introduction of copper foil to elevate the look and feel of the wine labels.
scope | brand strategy, identity design, illustration, marketing collateral, label and packaging design