From the outset, the NDA Law leadership were clear about their vision. They wanted to break with the status quo and practice law in a way that moved beyond 'the way things had always been done'. From a series of comprehensive brand strategy workshops we assisted them to establish their brand personality, values and position within the market. As the visual story of their contemporary, client-centric firm evolved, the resulting identity included customised typography for their logo, letterpress business cards and coordinating stationery. The look and feel was extended to the design of their launch invitation, corporate profile document and the design and development of their website.
scope | brand strategy, identity design, stationery, signage, website