Inspiration comes in many forms. When Steve Baraglia, Jayme Wood and Brad Currie approached us to elevate the perception of their Naked Run brand and redesign their wine label, that insight started with a cheeky story and a laugh. The boys had met at Uni, and while a lot of fun was had, they have always shared a passion for growing grapes with careful vineyard management and making wines with minimal intervention that honour the regional characteristics of the fruit. This approach allows Steve (also Chief Winemaker at Pikes Wines) to capture and showcase specific vineyard sites in every wine he makes. This philosophy has seen Naked Run pick up seven trophies at this year’s Clare Valley Regional Wine Show. This included Best Wine of Show and Best Single Vineyard Wine for their 2020 The First Riesling. They also ran away with Best Small Producer and Steve picked up the Best Viticulturist Award for good measure. Being single vineyard picks, the wines themselves and the terroir played an integral role in the colour palette selected for each label. We took our inspiration from environmental elements collected from the vineyards, the tasting notes, and long conversations about how the wines were named. For the Naked Run family, their philosophy is simple — make good wine, starting in the vineyard, finishing in the bottle for people to enjoy. At CoLLECT Design, we’re all about design for a purpose and creating better lives. We achieve this by developing branding solutions that showcase the quality of the wines, and capture the essence of the brand story and the people behind it. This creates a connection with the market and increases our clients’ exposure and sales.
scope | brand strategy, wine label and packaging design