Inspired by a potentially life-changing service to the younger members of Australian society, we were given the task of creating a dynamic and engaging new brand for Kids Sight Vision Screening. The service works with schools and early childhood centres to provide a non-invasive, convenient in-school screening service for children from 6 months to 12 years of age. It was essential that the new brand be friendly and welcoming to children, reinforcing the trustworthy, non-invasive service being offered. Parallel to that,the brand messaging needed to clearly communicate its benefits to parents, carers and teachers. A strong focus was placed on to the typography and colours selected for the brand. The final result has been a seamless and consistent roll-out of the brand identity across all applications from stationery to advertising material and their website, delivering a suite of material that is easily identifiable and will ensure that the integrity of the brand is maintained.
scope | design strategy, art direction, photography, publications, marketing collateral, copywriting and editing