The inspiration for Jenefer Hill's identity and website emerged from a series of personal brand strategy workshops that allowed us to get know Jen herself - the coach, consultant, connector and artist. After numerous cups of tea, delicious pastries (provided by Jen), questions and laughter, we got to know the person behind the brand. Presented with an existing, monochromatic logo, we extended the colour palette to encapsulate Jenefer's passion without overpowering the artworks her website would display. The tone of the written language on a website is as important as the design in conveying the credibility and integrity of the brand, so we made sure that Jen's personality shone through in the text too. GLD customised the website's content management system (CMS) to meet the requirements of Jen's multi-faceted offering of services.
scope | brand strategy, graphic design, copywriting, website