For the flagship tier of Hedonist Wines Reserve, we invested a lot of time developing a relationship with the client to enable the delivery of a creative strategy that was a sensory expression of their quality wine. From the selection of the heavy, blue-black French bottle, to the luxurious, uncoated paper stock and sculptured emboss allowing the little silver pig to sit proud of the label, the individually numbered package is the image of masculine sophistication. Importantly, the personality of the Hedonist, who lives in the pursuit of pleasure, is captured in the complete experience of the brand. After all, from selection to consumption, the enjoyment of a good wine depends on the delight of all five senses.
scope | brand strategy, label and package design