When we met young entrepreneur, Brock, he blew us away with his approach to his brand and his dedication to health and fitness. As a personal trainer, he had the inside knowledge of the fitness level, weight and personal goals of each of his clients. He also recognised the potential to offer them a quality protein fuel to assist with muscle repair and delivery of their wins. We were inspired by his passion and keenness to be involved in the design strategy process. This close collaboration ensured that his vision was captured within his budget, and desired timeline to bring his products to market. Individuals like Brock inspire us to bring out the best in ourselves.