Edible Blooms is one of Australia and New Zealand's most loved online suppliers of beautiful chocolate bouquets, hampers, baskets and gifts. Business founders, Kelly Jamieson and Abbey Baker called on CoLLECT to design and develop a new range of flowers, to coincide with the expansion of their business. Our approach was to find a unique way to resonate with their audience and capture their product in a contemporary illustrated direction. 'We absolutely loved working with the CoLLECT team – they are experienced, technically knowledgeable and delivered so many great ideas. They made the whole process fun and enjoyable!' The result is an eye-catching range that appeals to our target market and was perfectly timed for our expansion into the United Kingdom and Switzerland.
scope | brand strategy, illustration, packaging and marketing collateral