Davey Boys Toys is an online platform for the purchase of collectable movie memorabilia, figurines and iconic toys intended for the ‘collector at heart’. For the identity, we conceptualised the illustration of a little droid making his claim on his conquest, to capture the nature of collecting, as well as the products. The selected design was applied to various marketing collateral and online to maintain the consistency of the brand.
scope | brand strategy, identity design, marketing collateral, website design
