The Carter Premium Lager brand design was inspired by the country of its origin, New Zealand, ‘The Land of the Long White Cloud’. The focal point of the brand design is an illustration created in the traditional woodcut technique to capture the stunning, pristine landscape and fresh water found in the region where raw materials for the beer are sourced. The design was consistently applied to the front, back and neck labels as well as the carrier and shipper to ensure that the brand was instantly recognisable and easy for retail bottle store customers to remember.

scope | brand strategy, identity design, label and package design, marketing collateral