Looking at the ‘biga’ picture, our task was to create a modern, fresh visual identity for the stylish but casual Hutt Street café. Having been situated in its prominent position for some time, our challenge was to capture the vision and personality of the new owners. Collaborating with the family to workshop their plans for the business, the brand direction took the form of contemporary icons, coordinating typography and a bold colour palette. These were consistently applied across all print collateral, coffee cups, decor, uniforms, business cards and signage.
scope | brand strategy, identity design, packaging, marketing collateral