Located in the heart of the Barossa Valley, wines produced from the 1847 vineyards are carefully crafted to be distinctive and iconic. The brand packaging has been conceptualised and designed to match this vision at various price points. The result delivers the broad and deep brand story of a winery with a long winemaking history. The 1847 insignia is present on all labels to ensure that they are recognisable as coming from the same 'family', but each label design has been individually crafted to suit the wine within, the bottle and the price point withing the range.
scope | brand strategy, identity design, label and packaging design